Wedgwood China

• Project: WedwoodUSA.com Online Store Year(s): 2011
• Sector(s): E-Commerce, CPG
• Services: Web Design, Art Direction
• Description: In his 3 years as Wedgwood.com's sr. art director, Noel helped this venerable British luxury brand appeal to new audiences with a radical - yet elegant - UI redesign. Faced with flagging demand due to shifting design tastes and an aging consumer base, Noel's more elegant, minimalist layout and extensive use of white space eliminated much of the old website's clutter and helped to modernize Wedgwood's online experience, while allowing larger, bold blocks of close-up photography to tell Wedgwood's story visually.

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